Marketing Asset Management
The Challege:
Staying up to date with the digital versions of multiple marketing pieces is a challenge. Many companies have large numbers of collateral files and versions deposited in multiple locations throughout the company’s network. ePrintPortal
allows access to only the most up-to-date versions of all print collateral, reducing time spent locating files as well as eliminating reprinting costs when obsolete versions are inadvertently ordered.
IntelEPrint utilizes technology to help corporate marketing teams build, enhance and manage their brands, streamline printing and fulfillment processes, and empower distributed marketers. Our solutions incorporate the following:
- Provide a single-point resource for all marketing and digital assets.
- Facilitate fast, efficient localization of marketing deliverables, online ad creation, direct mail list creation, e-commerce ordering and more.
- Automate the gamut of fulfillment efforts, including multi-vendor routing, variable data printing, customized collateral and much more.
- Offer full featured functionality for personalization, publishing and assembly.
- Leverage CRM, ECM (Enterprise Content Management) and other applications to enable intelligent customization.
- Robust user management for access control and rights.
- Integrate with legacy technology.
- Streamline international marketing.
Outcome:
Incorporate ePrintPortal’s IntelEPrint into your enterprise marketing management solutions and gain momentum in the following areas:
- Enforce national brand guidelines while letting local markets deliver geo-specific messages.
- Simplify processes with modular templates approved by corporate marketing.
- Reduce obsolescence by ordering only materials needed.